Saturday 26 June 2010

Where did you buy it?

Where you purchase A & F clothes is usually a very good sign in determining the authenticity of them. You should bear in mind that their clothes can only be officially bought new in their stores, or online. Therefore any site that is claiming to sell their clothes online as a designer warehouse or past stock clear out is most likely a code word for fake. There are many of these sites around, all of them use a fair amount of advertising, specially with Google adwords (so they will appear in Google ads and seem relevant), and most of them will rank high up in Google searches. Some of them will even seem fairly authentic, especially with the nice website designs, but be warned.

Looking at the prices that the clothes that they sell are offered at, they are very similar to the actual Abercrombie and Fitch prices. The reasons behind this are twofold; if they sold the clothes at the equivalent of £5, then people would suspect something, and not buy from them, hence they make the prices higher to seem more reasonable. Secondly, by making the prices higher, they reap a larger profit.

eBay is also where a lot of A & F is sold and bought. The majority of items available on eBay are counterfeit. That said, there are occasionally some authentic clothes here too. Determining which is which requires only a little careful research. This is explained in a future article.

Hopefully this helps you determine the best places to buy authentic Abercrombie and Fitch clothing, so to summarise:

In an A & F store: BEST
On Abercrombie.com (their official website) BEST
On eBay - Very Hit and Miss, usually bad
On another website - BAD
From another (non Abercrombie) store - BAD

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